Est. 2018

Developed by legendary cultivation expert Jeff Tek, BLLRDR rose to prominence in both the cannabis community (winning numerous awards and accolades from cannabis experts) and in pop culture through frequent shout-outs in songs by multi-platinum hip-hop musician Drake.

Together with Grammy Award-winning producer and Drake collaborator Noah “40” Shebib, Robes has secured the exclusive rights to BLLRDR, a strain favored by Shebib for both its medicinal and recreational properties. The strain is extremely unique looking and has a rare and notably high myrcene content giving the strain a very unique aroma and effect that Cannabis consumers desire. Anecdotally, the BLLRDR strain sold for $2,000.00 per quarter pound in the illicit market.