The Robes Team
Our team is an eclectic group of developers, entrepreneurs and artists who share the same passion: to deliver a premier cannabis product.
Our experience as successful investors and entrepreneurs, in the global cannabis supply chain, means we are thought leaders with deep industry experience and product knowledge. It also means that we have strong relationships across the whole Cannabis ecosystem. Our backgrounds extend beyond Cannabis, bringing a rich expertise in finance, operations and marketing, which will give us an edge in this emerging market.
Founder and Chief Executive Officer
Max Zavet is an entrepreneur and successfully started and continues to be adviser to Levy Zavet PC and Emblem Corp. After building a successful law practice, in 2012 Max Zavet begin exploring the Cannabis industry opportunity with the founder of Peace Naturals (Now Cronos Group). In 2014, Max founded Emblem Corp. and received a license to cultivate in 2015 followed up a sales license and a Cannabis oil license in 2016.
Emblem Corp. went public in 2016 and is today well positioned to become a leading medical and health wellness brand in the global Cannabis industry thanks to Max’s efforts. Max was also a founding investor and helped launch Fire and Flower, Canada’s cannabis shop, a leading cannabis retailer.
Through the years of being in the Cannabis industry and traveling the world seeing many different grow operations and flower products, Max Zavet is following his passion in creating a revolutionary cannabis company focused on sustainable organic living soil grow methods that produce the highest quality and environmentally sustainable indoor cannabis in the world.
Max is a well-known advisor, speaker, and thought leader in the cannabis industry. He has also been a successful investor in companies throughout the global cannabis supply chain, as well as many ancillary businesses.
Lorne Greenberg is an entrepreneur and a third-generation real estate developer at Mastercraft and Starwood Group that was started in 1951 by his grandfather John Greenberg. Mastercraft and Starwood have developed, constructed, acquired, and managed over 10,000 homes, townhouses, condominiums, and hotels in Ottawa, Toronto, Calgary, Edmonton, Vancouver, Dallas, and Naples with a market value over $2.5 billion.
Starwood’s principal business has been the acquisition, construction, development, ownership, operation, and management of residential, commercial, and retail properties. Lorne is also passionate about content creation and film production, with one of his films picked up by Lionsgate.
Elisabeth Baron is a strategic leader with 20 years of experience at some the world’s most recognized brands. Elisabeth started her career on the advertising agency side at Tracy-Locke managing the Frito-Lay and Pepsi accounts …
… where she led project management and creative development for the world’s top consumer packaged goods. After several years on the agency side, Elisabeth joined Diageo in 2000 holding positions in in Brand Management, Customer Marketing and Regional Marketing.
Elisabeth joined LVMH – Moet Hennessy USA in 2006,where she led the re-launch of Hennessy cognac in the US market, and managed the Grand Marnier brand. In 2015, Elisabeth seized the opportunity to build a brand from inception, heading up marketing for the innovative spirit brand Stillhouse Whiskey. Elisabeth established the brand narrative, launch strategy and activation plan in 20 states in brand’s first year. In 2017, Elisabeth became the head of marketing for luxury flower brand Canndescent, and most recently consulted with progressive lifestyle media brand, Civilized. Elisabeth earned a BA from Indiana University and an MBA from the University of Texas, Dallas.
Noah ’40’ Shebib
Noah is a Grammy Award winning music producer, songwriter, actor and co-founder of the OVO record label and brand, along with Drake and Oliver El-Khatib. At 22, Noah was diagnosed with Multiple Sclerosis, and has since raised …
… awareness about the disease while also championing the importance of medicinal marijuana to ease the suffering of its victims.
Jeff DiFatta, aka Jef Tek has honed his skills over a multi-decade career, having done the due diligence and R & D necessary to establish his reputation as a dominant force in cannabis cultivation…
…From cloning to pest prevention to curing, Jeff has worked to not only perfect his craft, but establish a repeatable process that can be adopted for larger scale operations.
Taylor Slade is an experienced Cannabis plant cultivator in both the MMAR and ACMPR programs, with a specialized focus on cultivation, cultivar selection, breeding, and micro propagation…
…Taylor holds a bachelor’s degree in Biotechnology from Fanshawe University and has significant previous work experience in the cannabis industry as the lead grower for Emblem Cannabis Corp (EMC.V). Currently, Taylor is an active grower under the MMAR and is highly motivated and passionate about cannabis and all of its benefits for both the medicinal and recreational consumers in Canada.
Marc Lustig holds MSc and MBA degrees from McGill University. He began his professional career in the pharmaceutical industry at Merck & Co. In 2000, he started his capital markets career …
… in institutional equity research in the Li Sciences sector at Orion Securities. For the next 14 years, Marc worked as a senior producer at GMP Securities L.P. and as Head of Capital Markets at Dundee Capital Markets before becoming Principal at KES 7 Capital. Marc also founded Cannabis Royalties & Holdings Corp. in early 2015.
Joe Mimran is a leading contributor to the fashion and design industry and is best- known for creating a succession of visionary brands and retail concepts, including Club Monaco, Caban, Joe Fresh, Joe Fresh Beauty and Alfred Sung.
Joe is also an avid investor and champions exceptional entrepreneurs. Joe also stars on the popular CBC show, Dragons Den, now in its 12th season.
Andy Horwitz has been a producer and executive in the motion picture industry for 13 years. Most recently, Horwit produced Triple Frontier for Netflix, which was released 2019 and became the 2 nd highest viewed film on the streaming service.
Horwitz also served producer and co-producer on Suicide Squad, Hollow Point and the Academy Award nominated film American Hustle. His films have collectively grossed over $1 billion and have received Golden Globe, BAFTA and SAG award nominations.